Privacy Policy

1. Who We Are

This Privacy Policy describes how Smart Business Investment LLC (dba Gustavo Morazan, "we," "us," or "our"), a New Jersey limited liability company, collects, uses, and discloses information about you when you visit tuprogramahispano.com, contact us by phone or text, complete one of our forms, or otherwise interact with our automotive sales, financing, and trade-in services.

Our principal business address is 82 Church St, Apt 4, Montclair, NJ 07042. By using our website or services, you agree to the practices described in this Policy.

2. Information We Collect

2.1 Information you provide to us

We collect information you give us directly when you fill out a contact form, request a quote, schedule a test drive, apply for financing, request a trade-in valuation, or send us a text message. This may include:

• Your full name
• Your mobile phone number
• Your email address
• Vehicle preferences, trade-in details, and budget range
• Financing pre-qualification information you choose to share
• Any other information you include in your message to us

2.2 Information collected automatically

When you visit our website, we may automatically collect limited technical information such as your IP address, browser type, device type, pages viewed, referring URL, and timestamps. This is used for analytics, fraud prevention, and to improve the site.

2.3 Information from third parties

If you connect with us through a third-party platform (for example, a lender's pre-qualification portal or a dealership inventory partner), we may receive information those platforms share with us under their own terms.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries about inventory, pricing, financing, and trade-ins
• Schedule appointments, test drives, and follow-up calls
• Send appointment reminders and transactional updates by SMS, phone, or email
• Send occasional promotional messages about inventory, financing offers, or referral programs (only when you have opted in)
• Process credit applications submitted through our financing partners
• Maintain records, prevent fraud, and comply with legal obligations
• Improve our website, services, and customer experience

4. SMS / Text Messaging

When you provide your mobile phone number on one of our forms, on our website, or in a direct conversation, you may receive text messages from us. These messages may include appointment reminders, replies to your inquiries about vehicles and inventory, financing and trade-in status updates, and promotional offers related to our dealership.

Message and data rates may apply. Message frequency varies. You can reply STOP to any message to opt out, or reply HELP for assistance. Full SMS terms are described in our Terms and Conditions.

5. How We Share Information

We do not sell your personal information. We share information only in these limited circumstances:

• Service providers. Vendors that help us operate the business — for example, our CRM (GoHighLevel), SMS aggregator, email provider, hosting provider, and analytics tools — under contracts that require them to protect your information and use it only to provide services to us.
• Financing partners. Lenders and finance companies you choose to apply with, only when you explicitly submit a credit application.
• Dealership partners. When a transaction involves a specific dealership inventory or title transfer, we share what is necessary to complete the deal.
• Legal compliance. When required by law, subpoena, court order, or to protect our legal rights, safety, or property, or that of others.
• Business transfers. If we sell, merge, or transfer parts of our business, your information may be transferred as part of that transaction.

As stated above, mobile opt-in data and SMS consent are never shared for third-party marketing or affiliate purposes.

6. Cookies and Analytics

Our website uses a small number of cookies and similar technologies to remember your preferences and measure traffic. You can disable cookies in your browser settings; some site features may not work correctly without them.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we hold. No system is 100% secure, however, and we cannot guarantee absolute security. You are responsible for keeping your own account credentials and personal devices secure.

8. Data Retention

We retain personal information for as long as needed to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

9. Your Rights and Choices

• Opt out of SMS at any time by replying STOP to any message.
• Opt out of email marketing by clicking unsubscribe in any marketing email.
• Access, correct, or delete your personal information by emailing us at the address below. We will respond consistent with applicable law.
• If you are a California, Colorado, Virginia, Connecticut, or Utah resident, you may have additional rights under your state's privacy laws, including the right to know, delete, correct, and opt out of certain processing. To exercise these rights, contact us using the details below.

10. Children's Privacy

Our services are intended for adults age 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Third-Party Links

Our website may link to third-party sites (lenders, manufacturer pages, social media). We are not responsible for the privacy practices of those sites. Please review their policies before sharing information with them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be communicated through the website or by direct notice when appropriate.

13. Contact Us